Reply from AlltrueSep 29, 2021
Hi Holly,
We are sorry to hear of any disappointment and possible confusion. To clarify, as a renewing Alltrue Member, you are set to receive the original exclusive core seasonal box each season (4 times each year)! As it is not uncommon for us to sell out of our core seasonal boxes, when this happens, we often create a Welcome Box for that season. The Summer Welcome Box was curated because we sold out of the Summer Box (on June 11th), earlier than we anticipated, so a small batch of Summer Welcome Boxes were created for our newest members to receive in its place so they are able to experience a taste of Alltrue in the Summer season. Welcome Boxes are a collection of favorite brands and/or products from past boxes, including the current seasonal box, to welcome new members, while ensuring our existing members are only receiving the current and most exclusive products in our core Seasonal Boxes. It is never our intention to create a Welcome Box a current member may feel is better than our original box and we thank you for providing your feedback.
In regards to customization, we are testing quarterly customization as a promotion for the Summer Welcome Box because the customization tool is something our team has been working very hard to provide to all of our members, in some capacity, while continuing to maintain our current price point. Rolling this option out on a smaller scale will provide us with insights which will help us in facilitating our plan to provide quarterly customization, at least in some capacity, to all Quarterly Members in the very near future!
Lastly, to provide some further insight, this rebrand has been many years in the making. While our seasonal boxes have been incredibly impactful in improving the lives of many, and are not going anywhere, Alltrue represents our broader commitment to providing members more ways to expand their social and environmental consciousness through a number of new features we will be introducing. Our vision is to build a community that has a positive impact on the planet, and leave the world a better place than we found it and we certainly hope you will stick around for the journey!