Reply from AlltrueMar 15, 2024
Thank you for taking the time to leave a review. We certainly understand that the events that occurred two years ago were very unexpected and quite sudden, causing feelings of uncertainty for the community, the brands and vendor partnerships, as well as the Alltrue team. As you mentioned, after a financially challenging spring, Alltrue filed for a voluntary bankruptcy alternative Assignment for the Benefit of Creditors. This resulted in a complete halt in business while a 3rd party trustee assumed responsibility of the company, tasked with selling the assets to create the best outcome for creditors to pay off debts owed. That July, Alltrue was purchased by Retention Brands LLC. The previous owners no longer have any ownership stake and are currently only involved as consultants for the sake of a healthy transfer of business operations, a requirement of any ABC sale. Please note this is of course public knowledge, and is in no way a fact we have tried to hide. We are sorry to hear you have felt any actions have been anything other than actively transparent. As previously noted, at the time the ABC was declared the assets of Alltrue were transferred to a 3rd party trustee, responsible for selling those assets for the maximum available value and distributing the proceeds to creditors to repay debts. When Alltrue was purchased, the funds from the sale were made from the new ownership group to the 3rd party trustee, who is responsible for overseeing the payment to creditors with the proceeds of the sale, another requirement of the ABC. When Alltrue declared an ABC, some of our Spring partners were mid-contract. Because business was immediately stopped, Alltrue was barred from speaking on it, some contracts were not paid in full, and the silence that followed made this much worse. The goods our members have been receiving are not stolen and have been paid for. In fact we have partnered again with many past vendors and we are very proud + excited.
Due to the size of the financial liabilities from the prior business, the only customers the new ownership were able to assume/ship were for who had active plans set to renew and whose billing info was transferred. All customers received an email over the summer with the details of their account, provided info re: the shutdown and how to receive any funds which may have been owed to them. If you need a copy of this email, or a link to the general assignment, please be sure to reach out to our Community Support team.
We are happy to confirm the new ownership has been in touch with our past vendors and have successfully worked on many paths forward. Like the majority of our community, our partners were excited to hear we were back and are very excited to continue new and improved partnerships ahead :) We understand that from the moment Alltrue was shut down to the present day there have been a lot of false rumors swirling, and so we do find it is very important to set the record straight, especially regarding Alltrue’s relationship with our partners and vendors.
Alltrue remains committed to its founding mission to offer our community the best sustainable and ethical products, to inspire a life lived with intention. While all the things you love about Alltrue are remaining the same, we are excited to enhance the membership by improving core operations and shipping timelines — something our new ownership group has extensive knowledge of and our community has been asking for! I hope this helps provide clarity, and hopefully confidence in the fact that Alltrue is committed to transparency and fostering positive and healthy relationships with our entire community, vendors and members alike.