Reply from HairstoryJun 4, 2024
Hi!
First of all, the reviews on our website are not controlled by us but by a third party for impartiality.
Then, if you used cowash before, you must know that many conditioners are saturated with silicones, which is drying and damaging to hair in the long run - despite short term benefits.
You might be noticing drier frizzier ends, or even some breakage for a while. Putting silicone in your hair is like putting plastic wrap on a vine. It'll stay in place for awhile but inside the plastic wrap, the vine won't get all the nutrients it needs and will wither up - it still looks nice as long as the plastic wrap is there, but after it comes off the damage is clear.
Its not a perfect metaphor, but basically while your hair is coated in silicone it's not getting the moisture it needs. Getting the silicone out of your hair takes awhile, and is good in the long run, but while you're in the middle of it it can feel frizzy, or dry.
We also have robust customer service with an emphasis on troubleshooting and educating, because even though we've all been washing our hair forever, New Wash is pretty different from what people are used to, so sometimes there's a bit of a learning curve.
And finally we have many on-going and pop-up promos that offer free shipping and most of the time, we do not expect customers to actually send back an opened product when asking for an exchange or refund. Please reach out to [email protected] for further assistance.