Reply from MusicvertisingJul 24, 2023
Hi Jonathan,
We appreciate your feedback and want to address your concerns to ensure you have a better understanding of our processes.
First and foremost, we want to clarify that our approach is indeed based on native advertising, but also targeted blog outreach, and track distribution to playlist curators (according to the chosen plan), all of which fully comply with Spotify's terms of service. We never engage in using bots or any fake engagement practices, as these are against our values.
Our native ads work by participating in an auction when a page loads, and they are displayed to users based on algorithmic targeting, taking into account their interests, similar artists, and genres. This way, we aim to connect artists with their relevant audience who might be interested in their music.
While we understand that not every campaign might yield the desired results, our intention is always to provide meaningful and genuine engagement for our clients. We do our best to optimize the ad targeting and delivery process to reach the right audience. However, we acknowledge that achieving a high follow rate can be challenging, and we continuously work on refining our advertising strategies to improve overall performance.
Regarding positive reviews, we value honest feedback from our clients. If there are instances of fake reviews, we take this very seriously and investigate them to ensure authenticity. We believe in transparency and want to maintain the integrity of our reputation.
We genuinely apologize if you felt that our communication with you was disrespectful. Our team aims to treat all clients with respect and understanding, and we will certainly address any concerns in our internal discussions to improve our customer interactions.
We appreciate your insights and will use this feedback to reevaluate our advertising methods and customer communication. If there's anything specific you would like us to look into, please feel free to contact our support team directly at https://musicvertising.com/contact/, [email protected], or WhatsApp at +1 321 946 1650. We value your feedback and are committed to providing a positive experience for all our clients.
Best regards, Musicvertising Customer Service Team