Reply from The HOTHJan 10, 2022
Hey Jules,
I hope you're doing well today!
I just wanted to reach out and say thank you for your feedback. We take client feedback very seriously here at The HOTH and are always open to suggestions as to how we can better our products and services. I greatly apologize that you feel we missed the mark here with your HOTH X Campaign and would love to help better your user experience in any way that I can.
Unfortunately, SEO can be a slow-moving process that takes time and consistency to see results. Although we hit the ground running with strategy, content, and link-building immediately upon starting your campaign, it is not realistic to promise ranking in a given time period or for a given keyword. We would never want to make any false promises that we could do such a thing, and are careful to emphasize that," it can take upwards of 12 weeks for links to be indexed on google, so we typically don't expect to start seeing results until after month 3." I have confirmed with both your past campaign manager, account manager, and current campaign manager, that this was emphasized throughout working with you. I apologize if this wording caused any confusion, but we always want to make sure that this is clear.
I understand that there was some confusion between the results that you were seeing vs the results we were seeing. That being said, your initial Campaign Manager Max had sent multiple videos showing exactly what we were seeing in regards to your rankings on Google as well as your campaign results on Ahrefs. Not only did he show exactly what he was seeing, but he was also transparent as to what tools he was using as well, including MOZ, SEMrush, and Ahrefs.
When it comes to results, we saw an increase in overall organic traffic, the volume of keywords you were ranking for, the number of keywords you were ranking for on page one, and keywords ranking in positions 1-3. These results were shown to you via a loom video on November 18th in an email from Max. For further context, at this point, your campaign had been live for around 2 and a half months. We also saw an increase in the position of your keyword "Toronto Product Photography" from position 6 to position 3, as well as an increase in "Toronto Product Photographer" from position 5 to position 4. These insights can also be found in the November 18th loom video. When it comes to the difference in Google Search Results, it was also explained that the search results could be varying from your view to ours based on location, which is unfortunately out of our control. Nevertheless, we still saw the above positive changes in your campaign and did our best to try and understand why there was a discrepancy between what you saw and what we saw. In an attempt to see exactly what you were seeing, Max had also offered to use any tools that you preferred, over the ones he was using.
Overall, we greatly appreciate your feedback, but I do just want to emphasize that we have tried our best to go above and beyond to optimize your campaign. We have met you halfway on your strategy requests to focus primarily on "Toronto Product Photographer" and "Toronto Product Photography" although we have warned that this hyper-fixation could result in over-optimization for these keywords. We were also sure to be as transparent as possible as to exactly how and where we were sourcing your campaign results and were also quick to assign you to a new Campaign Manager at your request. Hopefully, this provided some clarification as to the strides that we have made to HOTH you. We greatly appreciate your business and would love to continue working with you.
Please feel free to reach out to me via [email protected] and I'd be happy to help. I would also recommend scheduling a call with your new campaign manager Kenny to ensure we are on the same page strategy-wise. You can schedule a call with him here: https://calendly.com/hoth-kenny. We're on your team here and I hope we can continue to work towards mutual understanding through clear communication.
Best,
Balladine
Support Team Lead