Reply from AlltrueMar 30, 2023
Hi Ashley :) We are so grateful you've been a member with us since our earliest days. Thank you for taking the time to share your thoughts in regards to our recent curations.
This Spring '23 season we have six choice categories, with a total of 32 different items being offered, making up a whopping 65 thousand possible box combination options — the most we've ever had! We are trying to offer as much choice as possible, and in doing so, we have also decided to offer past favorites in several of these product categories, largely based on feedback from the community, to provide a variety of options for every choice category. I should be sure to note that all six choice categories do have at least one brand new item, with most including many more.
To provide a bit more information about how we are curating boxes, Alltrue (formerly CAUSEBOX) prior to the past year or so, used to typically offer 2-4 customizable choice products in each seasonal box, with the remaining products being the same for all members (a get what you get option). Rather than reverting back to this during these shorter curation seasons since the acquisition, to allow for plenty of variety, we brought back some member favorites in order to allow customization for all six items, in case a member preferred to stock up on a past favorite item rather than simply be provided the new option. Additionally, this allows new members to self-select an item that was a past favorite item in a box.
That being said, now that we are having more and more lead time to curate the boxes (please note prior to the shutdown curations were planned 6+ months ahead of time) the plan is to continue to include plenty of new options in future boxes in each category (the ratio will continue to look different), while most likely continuing to include just a few past favorites each season as choice items based on feedback that some members love to choose these, while new members never had the option.
I hope this helps to provide a bit of insight, and please know we always make sure to pass along all feedback and suggestions. As always, if you decide a seasonal curation is not for you and that you prefer to skip a box, please email our Community Support Team for assistance at [email protected]
