Reply from Boody USAug 12, 2025
Hi Diane,
Thank you for taking the time to share such detailed feedback.
We’re pleased to hear you enjoy the comfort and quality of your Boody underwear, but we’re truly sorry that the checkout process, packaging, and your interaction with our team left you feeling frustrated. That’s not the experience we want for our customers, especially for someone who clearly values sustainability as much as you do.
Regarding your discount code, when you subscribed, we sent your unique welcome code via email. As per the offer’s terms on our website, it can’t be combined with other promotions, and your order already had a 25% offer applied (which was greater than the 15% code). We completely understand how this could have been unclear at the time, and we’re sorry for the confusion and the effort you spent trying to redeem it.
On packaging, we take sustainability seriously, but we also know it is a journey.
Since becoming a certified B Corp and ranking #3 highest in the apparel industry globally, we have made several changes to reduce our impact.
Our product packaging has transitioned to home-compostable cornstarch bags, which can break down in a composting environment if the barcode label is removed first. We recognise that not everyone has access to composting, so we are now moving to packaging made from 100% recycled ocean-bound plastic, which can be recycled with soft plastics where facilities exist and also supports ocean clean-up. Our shipping satchels are made from a combination of cassava-based material and post-consumer recycled plastic designed to biodegrade even in landfill conditions without leaving harmful residues. For garment attachment, we use small plastic pins to prevent damage to the product during transit, and we are actively seeking more sustainable alternatives. Hangtags and garment labels are required by law for hygiene and product information, but we have reduced the amount of cardboard we use across our range and provide instructions to make label removal easier for customers.
We share this detail because we want to be transparent about what we are doing now and what we are working on next, and we welcome ideas from customers like you on how we can continue to reduce waste without compromising product quality or meeting legal requirements.
We’ve also reached out to you directly with a goodwill gesture to thank you for your feedback and to hopefully improve your next experience with us.
Thank you again for holding us to account. Feedback like yours helps us keep moving toward better solutions for people and the planet.
With Gratitude,
~ Team Boody