Honesty, pricing, process and quality scores appear once 5 customers have rated them.
About By Winona
Janet's Winona Story: Finding Energy and Balance at 54Explore All SymptomsIs HRT For Me?Join A Live Q&AOur missionAt Winona, it’s our goal to take the confusion out of menopause and help women get the solutions they need. We are a telehealth company that aims to empower, educate, and treat women throughout the entirety of their menopause journey. We offer doctor-prescribed, bioidentical hormone replacement therapy that is backed by science and shipped directly to your door. How it worksFirst, we’ll gather your medical history to determine safety and eligibility. After you complete the onboarding process, we’ll connect you with a doctor in your state. The doctor will review your onboarding answers and prescribe personalized treatment accordingly. You’ll be able to message your doctor with questions or concerns anytime, directly through our platform. Once your doctor prescribes your medication, you will typically receive it within 2-5 business days. Join the women's groupRead the journalWhat is HRT?Hormone fluctuations are part of every woman’s life; from puberty to menopause, hormones spike and wane. As women enter the menopause transition in their late 30s and early 40s, estrogen, progesterone, and testosterone begin to steadily decline, creating challenging symptoms.There are over 100 symptoms associated with declining hormones in the menopause transition, some of the most common including hot flashes, mood swings, and vaginal dryness. Hormone Replacement Therapy (HRT) is a prescription treatment used to boost hormone levels, by replenishing the estrogen, progesterone, and testosterone that diminish over time. At Winona, we only use plant-based, bioidentical hormones that are identical in molecular structure to those made naturally in your body.If you’re feeling overwhelmed by menopause symptoms, you’re not alone. Winona’s board-certified physicians are available to listen to your concerns and design a personalized HRT plan just for you. Read all about HRT. What is
By Winona (bywinona.com) has 8,255 customer reviews on Folks Told, with an average rating of 4.6 out of 5.
Really disappointed with doctor care. Not compassionate or caring, does not listen to my medical history or needs. Would not recommend Winona to others. Will be transferring care after I finish this round of refills.
Reply from By WinonaJun 30, 2026
We are truly sorry to hear about your disappointing experience with your Winona doctor's care, Nicole.
We understand your concerns regarding communication and the feeling that your medical history and needs were not adequately addressed.
Our primary responsibility though is to prescribe HRT that is appropriate and safe for you.
You indicated a previous allergy to a component of one of our medications, and we are not able to prescribe it for you.
We know this frustrating!
Allergy information is taken very seriously because reactions can be unpredictable and may become severe over time.
Your Winona doctor is committed to providing quality, safe, and compassionate care, even if that means it may include disappointing decisions.
Your Winona doctor has left you a message in your patient portal and we encourage you to continue to work closely with her regarding your other medications.
You may always message her at any time for questions or concerns here: https://app.bywinona.com/message
We appreciate your trust in us!
PA
Patricia
This company only provides frustration
I've tried applying for a job here several times, and honestly, it's just been an incredibly frustrating experience. I meet all the qualifications for the role, but it's impossible to get a hold of an actual human being.
Every single time I apply, I just get an automated AI response from a do-not-reply email address. They don't even provide any contact details to follow up, so the emails they send don't make any sense if you're actually trying to reach someone. It's just a completely automated loop that wastes your time. If you're looking for a company that actually values communication, I'd look elsewhere.
Reply from By WinonaJun 30, 2026
Thank you for your feedback, Patricia.
We're sorry to hear your experience with Winona was frustrating.
We want to clarify that our responses to candidates are not AI generated.
While we're unable to move forward with every applicant, we genuinely appreciate the time and effort invested in applying.
We wish you all the best in your job search and future opportunities!
MT
Mandy T.
I cancelled my account and shipments…
I cancelled my account and shipments and you are still trying to charge me.
Reply from By WinonaJun 25, 2026
Thank you for taking the time to share your experience. We apologize for any frustration or confusion regarding your account and subscription.
While we can see that your most recent refills were cancelled, we were unable to locate a prior cancellation request in our records. We understand your concerns and have now fully cancelled your account per your wishes.
A member of our team will also be reaching out to you directly via email to answer any remaining questions and ensure your concerns are fully addressed.
We appreciate the opportunity to address your concerns.
SR
Sarah R.
So disappointing
So dissapointing.
When my "doctor" reached out for a check in, I let her know the issues I was having with my prescriptions.
Instead of offering to help or adjust - she cancelled all of my prescriptions.
Reply from By WinonaJun 24, 2026
Thank you for sharing your feedback. We're sorry to hear about your experience and understand how frustrating that situation must have been.
Our goal is always to provide supportive, individualized care and clear communication. We would appreciate the opportunity to review what happened and better understand your concerns. A member of our Patient Care team would be happy to assist you and help address any questions regarding your treatment plan and prescriptions.
Thank you for bringing this to our attention.
NZ
Nicolette Zahner D.
I cannot recommend Winona based on my…
I cannot recommend Winona based on my experience.
I signed up because Winona appeared to offer an affordable and convenient way for women to access HRT without insurance, lengthy wait times, or multiple doctor appointments. As someone who was struggling to get timely care, that was incredibly appealing.
Before starting treatment, I informed the physician that I had previously been instructed to discontinue hormonal birth control due to abnormal bleeding and multiple menstrual cycles per month. After discussing the risks and benefits, I was prescribed a 3-month supply of HRT cream and charged $219 upfront.
Within weeks of starting treatment, I began experiencing prolonged bleeding. When I contacted the physician, I was told this could be normal during the adjustment period and was instructed to continue treatment. Five days later, after the bleeding became extremely heavy and required changing sanitary products hourly, I contacted Winona again. At that point, I was instructed to stop the medication immediately and seek in-person medical care.
To be fair, the physician was responsive and generally replied quickly. However, the interactions felt clinical rather than patient-focused. There was little empathy regarding the severity of what I was experiencing or the difficulty of obtaining in-person care without insurance.
My biggest concern is Winona's business model.
The company repeatedly stated that my prescription was "customized" and "tailored" to my individual needs. However, when I experienced a significant adverse reaction, there was no discussion about adjusting the dosage, modifying the treatment plan, or trying an alternative approach. Instead, I was simply told to stop taking the medication and find a local doctor. That left me questioning how personalized the treatment truly was.
I was also concerned by the pricing structure. I paid $219 upfront for three months of medication, but my medical records reflected a prescription value of approximately $73 (per month? This was not clear). While I understand companies have operating costs beyond the medication itself, the markup felt excessive, especially when I was instructed to discontinue treatment after only about one month.
What frustrated me most was that when I requested a refund for the two unused months, Winona initially refused, citing pharmacy policy. In other words, I was told to stop using the medication but was still expected to absorb the cost of treatment I could no longer use.
Only after multiple complaints and my stated intention to leave reviews and file reports did Winona issue a "courtesy" refund for the unused portion.
I understand that all medications carry risks and that side effects can occur. My criticism is not that HRT caused a problem. My criticism is that the company appears structured to make obtaining HRT extremely easy while requiring patients to assume most of the financial risk if treatment doesn't work out.
The convenience of the platform is real, and I can see why many women use it. However, based on my experience, the emphasis felt more focused on selling multi-month subscriptions than on ongoing patient care and satisfaction.
Winona ultimately refunded the unused portion and canceled my account, which I appreciate. However, the process left me feeling that revenue came before patient outcomes, and I would not use the service again.
Reply from By WinonaJun 24, 2026
Thank you for sharing your detailed feedback, Nicolette.
We are truly sorry to hear about your experience with us, as that is not what we aim to provide.
We understand how difficult it can be to face unexpected health challenges when starting something new, especially when you are seeking relief from menopause symptoms.
However, it is important to acknowledge that hormone replacement therapy is not an exact science.
Because every woman’s physiology and health history is unique, there are, unfortunately, no guarantees that a specific treatment will work, or that a woman will not experience adverse reactions.
Our goal is always to provide personalized, tailored care, but this process often involves a period of adjustment.
Based on your review, our Winona doctor provided appropriate guidance throughout your interactions, ultimately prioritizing your immediate health and safety by instructing you to stop the medication and seek in-person care when your symptoms persisted.
This is standard, responsible medical practice for any health care entity or provider when a treatment is not being tolerated well.
We are truly sorry that this treatment did not provide the outcome you were hoping for.
We can confirm that your account is canceled, and we sincerely wish you the very best in your health journey as you seek alternative care.
FI
Finnegan
Wow. Worst Experience With An Uncaring Male Doctor ever.
Based on their ads and my medical and insurance issues(ie no insurance, PC practice went out of business, cancer survivor) I was deeply attracted to Winona with their ads about the terrible experiences woman have trying to get HRT and how they're different and experts on it.
So I spent an hour filling out their forms. Every time I filled out something, the site would 'suggest' a patch or a cream but I took the 'have doctor review' due to my medical history. After all, this is for women by women? Yeah. No.
After submitting my medical history and waiting a few hours, I recieved a curt, brusque reply from a male doctor telling me to go find an in-person specialist. As this was EXACTLY what they talked about avoiding in their ads, I thought the doctor was probably just having a bad day. I understood his concerns but his tone and dismissal was harsh. I could understand him not being okay with it, that was cool so I messaged him back.
I explained my situation, no insurance, body hard-started menopause without peri-or pre menopause meaning I needed HRT to protect my bones, etc. I didn't ask him to prescribe me anything (even though I could have bought a ton of stuff from the site prior to requesting the doctor consultation) but I did ask him if, based on my situation, they could refer me to another provider or source. Again, curt, borderline nasty response about 'go see an in-person doctor'. Yeah, homie, I did, then they closed down and I don't have insurance. Thanks for the compassion.
Meanwhile, Winona is continuing to blow me up with texts and emails about different hormone patches and creams they could sell me.
All in all, legit the worst experience I've had with a medical professional or provider, online or off. I was brushed aside, the doctor was rude and annoyed and the company was still welling to just sell me random hormone shite that might or might not been safe for me.
I don't know who owns or runs this company but it is NOT a woman. I'm sure the marketing team is women but literally had the exact opposite experience than what their ads promised. I was dismissed, told to do something I already told them I could not afford to nor could I find a provider in my area willing to see me in my area without insurance. Gross. Nasty. Felt like an 'annoying woman' hassling the important male doctor and the service was the worst example of what they claimed they weren't in their ads. Steer clear. Legit made my desperate, menopausal self cry in frustration and lost time.
Reply from By WinonaJun 24, 2026
Thank you for taking the time to share your experience, Finnegan.
We are deeply saddened to read your review, as it is not the experience we strive to provide for our patients.
At Winona, our entire mission is built around supporting women through every stage of their hormone health.
In your particular situation, we understand that navigating this journey after a cancer diagnosis is an incredibly sensitive and often stressful experience.
Please know that your health and safety are our absolute top priority!
Unfortunately, a personal history of cancer is a contraindication to hormone therapy, especially on an online platform. A referral to an in person provider is the correct and appropriate action, although we know this is frustrating!
However, hearing that you felt unsupported or dismissed is deeply regrettable to us, and we apologize if that is how the communication was perceived.
We assure you that we work with a dedicated team of medical professionals who are chosen not only for their expertise but for their compassionate, patient-first approach. Even our male providers are deeply committed to understanding the unique needs of the women we treat, and they are trained to be as sympathetic and attentive to your specific concerns as any other member of our team.
Because your feedback was submitted anonymously, we do not have access to your account, nor do we know which provider you interacted with.
Please send a message to our Patient Care Team at [email protected] to help us further understand where our process failed to provide you with the safety and care you deserve.
They can also provide other resources for Non-HRT products or information that may help you find an in person provider, such as the Menopause Society: https://menopause.org/
We look forward to hearing from you!
JB
Jessica B.
I experienced severe hair loss and…
I experienced severe hair loss and severe acne. Once I stopped the medication my skin has cleared and my hair started to regrow again. This wasn’t the product for me.
Reply from By WinonaJun 19, 2026
We are truly sorry that your experience did not meet expectations and that these prescription medications were not the right fit for you. Every individual responds uniquely to hormone replacement therapy. If you would like to discuss what you experienced with your Winona doctor, you can still message them here for advice: https://app.bywinona.com/message
We sincerely regret that you experienced these side effects, and we completely understand how distressing and frustrating this can be. While side effects are rare, like with all prescription treatments, there is a potential risk of side effects such as temporary hair loss or acne.
For patients who do encounter side effects, they typically occur only during the first few weeks of treatment as the body adapts to adjusted hormone levels. However, if these side effects ever become disruptive, we highly encourage patients to reach out to their Winona doctor. They can provide personalized guidance and medical suggestions to help manage your experience. They are available 24/7 through the patient portal.
BB
Bella B.
Will not cancel prescriptions when asked.
Yes they have good prescription service, but when you try to cancel they continue to bill you for autorefills. I've texted, called, emailed and now I have to cancel my card and get a new one...
Reply from By WinonaJun 19, 2026
Thank you for your feedback.
We take billing and subscription concerns very seriously. You are never locked into a long-term commitment with us, and patients have the option to easily cancel their subscription anytime through the account settings or by contacting our patient care team, which is available 7 days a week to assist you.
Since we don’t have your account details from this review, please reach out to us directly at [email protected] so we can take a closer look. We want to ensure your subscription has been fully stopped as requested and get this resolved for you as quickly as possible.
