Reply from CUDDLYJun 18, 2026
Hi there,
Thank you so much for the review and for all you do for animals in need.
CUDDLY's mission is to support animal welfare organizations and help them run successful campaigns in order to save more animals. To accomplish this mission, we have, and continue to, develop a valuable system of tools, services, and fundraising expertise that our partners use at absolutely no upfront cost to them.
Unfortunately, it does cost us to develop, maintain, and execute all of these services. We face a myriad of costs as we support our partners, some of which may not be obvious at a casual glance. All of these costs have increased for us across the board recently. For CUDDLY to exist and provide the services, we have to cover these costs.
The completely optional 40% tier comes with dedicated services that help increase impact, reach, and donations. Partners benefit from increased levels of direct support and consultation, campaign management, and donor acquisition.
Many of our partners choose this tier because it allows them to focus on their mission while we take a more active role in driving campaign performance. Others prefer our 10% self-service option, which still provides access to the platform and tools that have made their fundraising successful.
Thank you again for your review if we can answer any further questions about our optional manged tier, please do not hesitate to reach out to [email protected]
Thank you and have a wonderful day,
