Reply from EllacardSep 11, 2023
Hi Nicole,
You are absolutely correct in your observation that our subscription plans make more sense from an economics standpoint. Having said that, we do not want to force customers into a subscription like most e-card services do, and so we offer one-time payment options as well. For those customers who do subscribe, we have focused heavily on building a whole suite of tools and products, including cards, videos, and invitations, in order to create as much value to our subscribers as possible.
I do think it’s a bit disingenuous to compare our service to a simple email or even a traditional paper card, when you can use the Ellacard form factor to include photos, videos, gift cards, and GIFs in addition to text on as many pages as you want, not to mention the remote group-signing aspect or that you can send / resend to multiple recipients and verify delivery. There are no comparable services that offer the same level of customization as Ellacard, and I hope as someone who works in tech, you can appreciate the complexity that goes into building these features.
All that said, I definitely appreciate your complaint, and frankly you’re right - we do prominently feature our multimedia card editor and push users towards it to demonstrate our customization tools that differentiate us from other e-card services. As a relatively young company with little public awareness of our product outside of clicking on an ad, we need that user experience to be front and center.
It may also interest you to know that we make no money on the majority of our users, and we do not share any user data unlike most tech companies, which our customers appreciate immensely. As the saying goes: “if you are not paying for the product you are the product”.
Please feel free to reach out to [email protected] if you’d like to continue the conversation.