Reply from Forbid MediaJul 29, 2024
Hey Alex,
Thanks for your feedback. We value your input and want to clarify a few points to ensure there's no misunderstanding:
Commission and Cost: Our commission is not half of the total budget, we applied 60% of your budget to ad spend as agreed. Your cost per conversion was 27 cents USD.
Campaign Variability: Andrew showcases many different campaigns on YouTube, but we have never guaranteed the exact same results for all songs and campaigns; that would be impossible. Each campaign performs differently, and there is always a certain amount of risk involved when marketing your music.
Comprehensive Service: Our service is all-inclusive, covering ad creation, launch, optimization, reporting, and more.
Targeting Control: You have absolute control over your targeting. We have no records of you requesting any specific targeting, so we did what we believed was best for the campaign. If you had specific regions or demographics in mind, we would have been more than happy to accommodate those requests.
Ad Visuals: We have no records of any requests for ad visuals, which are easily shared when asked for. We launch all of our campaigns with different visuals using different parts of the song and targeting different audiences. Most campaigns will launch with at least 8 unique ads to maximize reach and effectiveness.
Transparent Pricing and Artist-First Approach: At Forbid Media, we take pride in our transparent pricing and artist-first approach. Our goal is to ensure you have full visibility and control over your campaigns. This is why Andrew reached out to you directly to address any concerns.
Budget Distribution: We understand your frustration regarding the distribution of your budget. If your primary target was NYC, we could have optimized the campaign accordingly had we known your preference.
We aim to provide the best service possible and appreciate your input to help us improve. We hope this clarifies our approach and addresses your concerns. I have sent you an email to continue this conversation, and would love to run this experience into a much more positive one.
Thank you for choosing Forbid Media.
Sincerely,
Wes