Reply from LaunchBoomJan 9, 2023
Hey Brian,
First off, I agree that your product is kickass. Our whole entire team thought so as well (and continues to).
I'm going to break down our experience of working with you. If you (or anyone reading this) wants more information, feel free to email me at [email protected]. I'm always available to chat.
We started working together on a TestBoom in January of 2021. The test went well. Here are the metrics we got:
Amount Spent: $3,000.00
CPM (cost per 1000 impressions): $14.17
CTR (link click-through rate): 3.42
Website Leads: 1,416
Cost per Lead: $2.12
Reservations: 45
Cost per Reservation: $66.67
We completed the TestBoom on 3/23/21.
The contract for the next phase was signed by you on 5/13/21.
We had a kickoff for the LaunchBoom program on 5/17/21.
You gave us a launch date of 8/31/21 contingent on you giving us assets we could use (since you didn't pay for that service).
Our entire team started working on the project in any way we could without assets. You then let us know that the product would be changing.
The project then went on hold because we didn't want to advertise the wrong product, we didn't know the new specs, and we didn't have assets.
We were able to start the pre-campaign on 1/21/22 once you updated the product and provided new assets. We had been ready to start since March of 2021.
Unfortunately, we were never able to get the metrics down to what we were seeing 12 months before. We saw large increases in CPMs and a 23% increase in cost / reservation. With iOS14 and post-covid CPMs, we had seen similar challenges with other clients.
There seems to be some confusion about how we advertise. We advertise through Meta (Facebook), which includes Instagram. We spent 44.6% of the ad budget on Instagram. The rest went to Facebook. Spend is distributed based on performance.
Your original campaign manager left the company 47 days before your campaign launched. This was unfortunate timing but we still had almost 2 months before the launch and we assigned our most senior campaign manager. Also, I can't control if someone changes their LinkedIn or not, but I can assure you they left LaunchBoom.
Your project launched on 4/12/22.
We had 7,615 leads and 452 $1 reservations.
The reservation list converted at 15.04% with 68 sales and drove $43,533 in revenue at a $669 average order value.
Total ad spend was $42,114.21
Total sales on the campaign was $72,481
I don't think the results were great but I do stand behind the work our team did throughout the process. They worked hard and dealt with delays outside of their control for nearly 10 months.
If you or anyone else wants to talk with me more about it, I'm always available. Send me an email at [email protected].
P.S.,everyone can see the campaign here: https://igg.me/at/vata7/x#/
P.P.S. the services that Brian talked about in this review have changed (and improved) since Brian first became a client 2 years ago.
Best,
Mark Pecota | CEO