Great
Based on 789 reviews
Lift Down4.2Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Quality First Lift Down was founded in 2019 to challenge the headwear status quo. We create colorful, unbranded headwear that complements your outfit without acting as a billboard. Each piece is crafted with a commitment to quality, made to be a staple in your wardrobe. Why Color Matters Color is our guiding star. We curate timeless silhouettes with standout hues that feel both familiar and fresh. By blending customer feedback with our design research, we build a color palette that helps you express your style effortlessly. Our Community We’re inspired by you. At Lift Down, we design headwear that celebrates individuality. Your feedback helps us refine our offerings, ensuring we always provide hats that fit your needs and style. Together, we build a brand focused on timeless, quality design. Discover your next favorite hat at Lift Down—where quality, design, and color come together for a perfect fit, every time.
Lift Down (liftdown.com) has 789 customer reviews on Folks Told, with an average rating of 4.2 out of 5.
Showing 95 reviews with 1 star · Clear filters
Karen
I never received my order. I am unable to get any response from the company or delivery service.
Reply from Lift DownFeb 5, 2026
Hi Karen. I'm so sorry for the inconvenience. Please email our head of customer service [email protected] and he'll assist you right away.
Stacey L.
Average quality. Very flimsy. Looks the same as the ones on Temu that are 1/4 of the price. Not great value at all. Hat was delivered in a flimsy unbranded plastic bag with no protective packaging and no tags etc. Website shows returns address as US however item was obviously drop shipped from China. Seems like a bit of a scam.
Reply from Lift DownJan 8, 2026
Hi Stacey, We're sorry the hat didn't meet your expectations, but we'd like to address a few points: On quality: Our caps use the same mid-weight cotton twill and construction as name brands selling for $30-40+. We'd genuinely like to understand what felt "flimsy" — if there's a defect, we'll make it right. On packaging: Our hats don't include hang tags because we're unbranded by design — that's the whole concept. That said, we're currently working on shipping international orders in boxes, and your feedback has been shared with our team. On shipping from China: You're right that your order shipped from overseas — we use a fulfillment partner in China which allows us to offer shipping that's 75% cheaper than from the US. This is how we're able to sell to customers in Australia and Europe at all. That's not drop shipping or a scam. If you'd like to return or exchange, we have several options that don't require shipping anything back to the US. Just reach out to [email protected] and we'll make sure to take care of it.
Customer
I also fell for the glossy marketing and 5 stars reviews! The hat arrived in a cheap parcel bag with no other packaging or receipt - clearly from China! The hat itself looks nothing like the pictures - it’s flimsy and think material that looks terrible on. The website and images are misleading - you’ll get a flimsy, shapeless, cheap hat chucked in a parcel bag with a barcode sticker stuck on the peak. Worth about £2. About as far from a premium product as you can expect.
Reply from Lift DownSep 30, 2025
Hi "Customer 3", Our products are made from high-quality materials, and we stand by their value. If you don’t feel the cap is worth it, you’re welcome to reach out to us for a refund — and of course, you’re free to try a £2 alternative and see the difference for yourself. We ship directly from China to pass along up to 80% savings on shipping, but the product you received is the exact same premium cap all of our customers receive. We take pride in offering quality at a fair price - Tarrik
Richard L.
If I'd known these were coming from China I wouldn't have purchased. Not clear whether Lift Down are merely drop-shippers. I've nothing against buying from China, just against the likely quality of textiles, returns practicality, and deviousness of suppliers claiming to be in the US and to have an EU location.
Reply from Lift DownSep 2, 2025
Hi Richard, Thank you for sharing your concerns — I’d love to clarify. We are not drop-shippers. All of our products are the exact same items we sell to our U.S. customers. For our European customers, we ship from a fulfillment center in China. This allows us to keep shipping costs very low — just $5 for orders under $40, and free shipping for orders over $40. If we shipped from the U.S., those same rates would be at least 3–4x higher. By routing through our fulfillment center, we can make our products much more affordable and accessible internationally, while ensuring you receive the same quality and range as our U.S. customers. We’re fully committed to product quality, transparent practices, and making sure you have a smooth experience with shipping and returns. - Tarrik
Andrew W.
The website is clearly meant to deceive the customer as to the origins of the company. I'd have never ordered had I known it was shipped from China, and I will be asking for my money back or issuing a chargeback. You will not deceive me and get away with it. Update - if your goal is to make high-quality caps, you have failed spectacularly. I have never seen a more poorly made cap in all my life. You're just dropshippers who blag people with the shipping costs being the reason you ship from China. You never specify this at any point, though, of course. I will be processing a refund and I expect you to cover all costs, as I will not be paying to return it to China or the US... if you do not sort this out I will be processing a charge-back with my bank for fraud.
Reply from Lift DownAug 7, 2025
Hi Andrew, Thanks for your message. Just to clarify, we’re based in New York City. For non-US orders, we ship from our fulfillment center in China, which allows us to offer international shipping for less than a quarter of the cost compared to shipping from our US center in Illinois. That’s how we’re able to offer $5 shipping under $40 and free shipping over $40. We’re not trying to deceive anyone. Our goal is to make high-quality caps as accessible and affordable as possible by keeping shipping costs low and avoiding unnecessary import fees. If you have any questions or need help with your order, feel free to reach out to [email protected]. - Tarrik
Kate
shocking - do not buy! read the poor reviews here first - all are true to my experience. Poor quality, over priced, poor shipping and customer experience. Duped by the marketing. What a waste of money.
Reply from Lift DownJul 22, 2025
Hi Kate, I’m really sorry to hear you had such a disappointing experience. That’s definitely not the standard we hold ourselves to. We put a lot of care into both the product and customer experience, but like any business, we do occasionally miss the mark. When that happens, we always do our best to make it right—whether that’s a replacement, refund, or simply making sure you’re heard. If you’re open to it, we’d love a chance to fix things. Please reach out to our support team and we’ll do everything we can to make it right. - Tarrik
James D.
Hat arrived relatively quickly but upon arrival it felt of fairly poor quality and colour didn't appear like in the image. Additionally the hem around the base of the head shape was folding out and the general shape of the hat didn't seem like that of any other baseball cap I've worn, very square. Trying to get a return from the UK you'll have to pay out of pocket for the postage to the US which is 2/3 of the cost of the hat. They make the returns process deliberately difficult (all via email, very outdated). Overall, very disappointed.
Reply from Lift DownJul 14, 2025
Hi James, Thanks for your honest feedback. We’re sorry to hear the cap didn’t meet your expectations. Our Classic Cap has a soft, unstructured crown and a square fit by design—many of our customers appreciate the unique shape, but we understand it's not for everyone. For international orders, we ship directly from our production facility to keep shipping fast and affordable. Returns are processed in the US, and while we cover shipping on many outbound orders, we’re not yet able to offer prepaid return labels internationally. That said, we’re always here to help walk you through the return process and make it as smooth as possible. We appreciate you giving us a try and are always working to improve - Tarrik
S N.
Not only are the caps not good (quality, fit, form), the company is also awkward to return caps to. I expect Tarrik to respond to this review, he responded to suggest that the returns have to be made to New York, on our own expense, when the caps themselves were shipped from China! Not sure what the reviews are based on, but I suspect these now, given the lack of quality of the caps themselves and the process of the returns, almost like this is set up to discourage returning these.
Reply from Lift DownJul 14, 2025
Hi there, Sorry to hear the caps weren’t what you expected. Our Classic Caps are intentionally unstructured for a relaxed, lived-in feel, which many of our customers love—but we understand it may not suit everyone. For international orders, we ship directly from our production facility to keep delivery times reasonable and offer free or low-cost shipping. Returns are handled through our New York location so we can process them efficiently. We're not trying to discourage returns and are always happy to help if the process is unclear. We appreciate your feedback and take it seriously. - Tarrik
