Reply from MusicvertisingJul 6, 2023
Hi Tomas,
Thank you for sharing your experience with us, and I'm sorry to hear about the challenges you faced during your time with us.
After reviewing your promotion, I discovered that the service was canceled a month ago, which abruptly halted the progress and visibility of your music. As a consequence, Spotify's algorithm may have interpreted this cessation as an indication that your page is no longer actively engaged or relevant. This unfortunate outcome is a direct result of the discontinuation of the promotion, as ongoing activity is vital for maintaining momentum and attracting listeners.
I completely understand how this situation has made you feel like a failed artist, and I regret that you had to endure such disappointment. It's important to note that our placement service covers a specific duration, typically 30 days, and after that period, the responsibility of the placement falls into the curator's will. Unfortunately, when promotion ceases abruptly, the algorithmic impact can be substantial, causing a decline in listenership.
While our services are designed to increase exposure and facilitate wider reach, it is crucial to ensure continuous engagement with your audience beyond the promotional period. I want to reiterate that your music still demonstrates the significant results we were able to achieve, and there is still engagement within the campaign.
To further illustrate this point, consider the analogy of a store owner who invests in marketing. When the store actively promotes its products, many new customers visit, and the revenue increases. However, if the marketing efforts are completely halted, naturally, fewer people will learn about the store through advertisements, resulting in fewer visitors in the following months, especially when competitors continue to invest in marketing.
Your feedback is highly valuable to us, and we take it to heart. We understand your concerns regarding the legal implications, and we are committed to operating within the legal boundaries of each country. Rest assured, we will thoroughly investigate the matter to ensure compliance.
I understand that you have made the decision to remove your songs from Spotify, and I respect your choice. It is your prerogative to determine the best course of action for your music career. However, before taking any drastic steps, I would encourage you to reconsider the potential for rebuilding your listenership by consistently engaging with your audience and exploring alternative strategies for promoting your music, even if not with us.
Once again, I want to express my deepest apologies for the disappointment you have experienced. We genuinely appreciate your trust in our services, and it saddens me to hear that we fell short of your expectations. If there's anything further I can do to assist you or address any other concerns, please do not hesitate to let me know.
Best regards, Musicvertising Customer Service Team