Excellent
Based on 361 reviews
Priority Gold4.9Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Priority Gold is “America’s Precious Metals Dealer’ and has been offering portfolio diversification options in the form of gold and silver coins, rounds and bars – as well as self-directed precious metals IRAs for almost 20 years. Priority Gold has a Better Business Bureau Rating of A+, a AAA Rating with the Business-Consumer Alliance, and a 5 Star Rating with TrustLink.
Priority Gold (prioritygold.com) has 361 customer reviews on Folks Told, with an average rating of 4.9 out of 5.
361 approved reviews, newest moderated first
Ravanna
They are absolutely professional. I can relax with them taking care of my gold investment. If you do have a question, they will ryuapidly answer your concerns . I could not be happier with them. Ashley especially has been fantastic
Reply from Priority GoldSep 18, 2025
Ravanna, your kind words are just beyond appreciated. Thank you so much for allowing myself and Priority Gold better serve you. Cheers!
customer Robert L.
Its the one two punch: 1. its a complete service with a great product. 2. the personnel are more of the same.
Reply from Priority GoldSep 18, 2025
Robert, I love this review - to the point and amazing! Thank you! We appreciate your feedback and are grateful for the opportunity to work with you. Thank you again
Ronald B.
I thank everything went very smoothly they know what there doing. They have been very pleasant to work with. Also one thing we need to be able to open up your account to see how you are doing in your investment instead of a phone call some times you just like to see for your self. Thank You, RB
Reply from Priority GoldSep 18, 2025
Ronald and Reba, it has been a pleasure speaking with you. This feedback is so appreciated and heard. Thank you again!
Eric
Very simple and complete, all questions answered quickly and clearly.
Reply from Priority GoldAug 14, 2025
Thank you, Eric, I love this feedback. It is our goal to make your investment experience seamless and smooth. Thank you for the feedback and allowing us to help serve you, cheers
Cody K.
They were helpful in explaining the process and what my options were when it came to purchasing silver. Will continue to use Priority Gold as I slowly dissolve my 401k into a Gold IRA.
Reply from Priority GoldAug 14, 2025
Thank you so much for your kind words! We’re thrilled to hear you had a great experience and that our team could make things clear and easy. We truly appreciate your trust and allowing us to serve you
customer
Knowledgeable staff. The sales rep informed me of a lawsuit from another company I was considering using. After checking customer reviews, I liked Priority Gold better. Sales rep didn't try to pressure me or rip me off with prices on metals. When he couldn't get a better price on one of the offered metals he was able to beat the price of another dealer for a different metal. This allowed me to get best price and buy more assets. The paperwork process was very easy and laid out in emails which sections to fill out. Super easy process.
Reply from Priority GoldAug 14, 2025
Thank you so much for sharing this! We’re thrilled to hear you had such a positive experience and that our team made things easy and straightforward. It’s wonderful to know you felt informed, never pressured, and got the best value possible. We truly appreciate your trust in Priority Gold!
Sheila S.
I CALLED THEM AND THE PERSON THAT HELPED ME WAS VERY FREINDLY AND PROFFESIONAL VERY EASY TO TALK TO. I TOLD HIM I WANTED TO DO 70/ 30. WHICH IS WHAT HE DID BUT NOW I WANT TO DO ALL GOLD AND I HAVEN'T CONTACTED HIM YET BUT I'M SURE HE WILL BE MORE THAN HAPPY TO HELP ME VERY NICE MAN.
Reply from Priority GoldAug 14, 2025
We love hearing this — thank you for sharing! It’s wonderful to know you felt comfortable and well taken care of. When you’re ready to make the switch to all gold, we’ll be excited to help make it just as smooth and simple as before!
Marvin S.
Establishing an IRA with Priority Gold was a very simplified process and conducted in a very short amount of time! Their employees are certainly very friendly and courteous as well! However…In hind-sight..I”wish I would have slowed the IRA process down a bit and conducted a better cross walk of Priority Golds product prices with other similar organizations. I very easily could have bought the exact same product (Valcambi-Combi bars) 30% cheaper at numerous locations elsewhere. Buying 100 Valcambi-Combi bars at $349 vs. $220 dollars = an IRA starting deficit of $12,900 which obviously will take years just to recover the initial purchase deficit alone!:( In my very own opinion…Price transparency is not necessarily a strong point with Priority Gold. Due to the length of time it will take me to recuperate just the initial loss on the Valcambi products…I’m considering taking the loss, close the IRA and invest my savings more conservatively elsewhere. Transparency of products at Priority Gold is very much lacking in my opinion! Again, I take full ownership of my mistake as at 60 years old…I should have been less trustworthy and better educated myself before contract endorsement!!!
Reply from Priority GoldAug 6, 2025
Marvin, Thank you for taking the time to share your experience with us. We sincerely appreciate both your positive comments and your constructive feedback. We’re truly glad to hear that you found our IRA setup process smooth and our team friendly and courteous. Our goal is always to provide efficient and respectful service, and it’s encouraging to know we met that standard. That said, we also want to acknowledge and address the concerns you’ve raised regarding pricing and transparency. We deeply regret that you feel the Valcambi Combi bars were priced higher than expected. While our pricing reflects a combination of factors—such as product availability, market conditions, storage, and IRA-specific handling—your perspective is valid, and we understand how important price clarity is when making long-term investment decisions. We also respect and appreciate your honesty in taking personal responsibility, but we believe it’s equally important for us as a company to learn from feedback like yours. We are actively reviewing how we communicate our pricing and product comparisons to ensure our clients feel informed and confident every step of the way. I'm grateful and appreciative that we've had the chance to speak, and I truly hope we can arrive at a resolution that feels fair and beneficial for both of us. Your satisfaction and trust mean a great deal to us, and I'm committed to doing everything I can to address your concerns thoughtfully and transparently.
