Excellent
Based on 97 reviews
SouthStar Capital4.9Honesty, pricing, process and quality scores appear once 5 customers have rated them.
SouthStar Capital is an asset based lender who provides custom financing solutions to businesses nationwide. We offer alternative financing to businesses in need of working capital to grow and sustain their company. With SouthStar, you have access to a diverse suite of products, allowing us to customize a funding solution for your business’s current needs and future growth. SouthStar is a direct lender, with all underwriting done in-house, so we make our own credit decisions. Meaning, you deal directly with decision makers, receiving the answers you’re looking for quickly and the funding you need fast.At SouthStar, we base our lending decision on the value of your company’s assets, not your personal or business credit. Many of the businesses we work with have a challenged credit history, have been turned down by the bank or have outgrown their bank line of credit, or may be going through bankruptcy. We also work with start-ups.
SouthStar Capital (southstarcapital.com) has 97 customer reviews on Folks Told, with an average rating of 4.9 out of 5.
97 approved reviews, newest moderated first
Shane M.
As a Service Disabled Veteran Owned Small Business, we have leaned on South Star to support building our firm over the last 5 years.
Reply from SouthStar CapitalNov 6, 2025
Thank you for your continued trust and partnership over the past five years Shane! We’re honored to support your growth and proud to work alongside a Service-Disabled Veteran-Owned Small Business.
Zena C.
My experience working with Katie has been nothing short of outstanding. She has consistently gone above and beyond to find solutions whenever we are faced with challenges. She pays meticulous attention to our accounts and has demonstrated a profound understanding of our business.
Reply from SouthStar CapitalNov 6, 2025
Thank you for sharing such thoughtful feedback Zena! We’re thrilled to hear that Katie has made such a positive impact through her attention to detail and dedication. She truly embodies our commitment to finding solutions and supporting our clients every step of the way!
Lee G.
It has been working with Katie at Southstar. She has made the process easy for me as an agency owner. Southstar does such a great job and allows me to reduce expenses and increase cash flow
Reply from SouthStar CapitalNov 6, 2025
Thank you so much for sharing your experience Lee! We’re so glad to hear that Katie made the process smooth and that our financing solutions have helped your agency improve cash flow and reduce expenses. We appreciate your trust in SouthStar and look forward to supporting your continued growth!
AS R.
Working with Southstar has changed my business trajectory. We partnered with Southstar three years ago as we knew we had to manage the growth coming our way. We were on the verge of 200% growth, which sounds like a dream, but it is an extraordinary challenge to ramp up resources and wait on recievables to offset the investment. Southstar stepped in to partner with us and has been a trusted partner ever since. We couldn't have survived the challenges of the last two years without SouthStar next to us. They have provided INCREDIBLY personalized service and I depend on them. Selling receivables comes with a lot of risk. I am thankful that we found SouthStar, someone we can trust.
Reply from SouthStar CapitalNov 6, 2025
Thank you for such an incredible review and for sharing your journey with us! We’re honored to have been part of your company’s growth and truly value the trust you’ve placed in SouthStar. Our team takes pride in providing personalized, reliable support and it’s been a privilege to stand beside you through every stage of your success.
Carrie K.
Working with David Craig of SouthStar has been an awesome experience! He goes way above and beyond to help us with our day to day needs as a company! SouthStar's professional team and service has been nothing shot of awesome! Carrie Kirby, Sonfast Corp.
Reply from SouthStar CapitalNov 6, 2025
Carrie, thank you for the wonderful review! We’re thrilled to hear David has been a standout partner for Sonfast Corp. He and our entire SouthStar team are committed to going above and beyond for your day-to-day needs. We appreciate your trust and look forward to supporting your continued growth!
Glen
Very responsive and efficient. Victoria has always been extremely helpful and a pleasure to deal with.
Reply from SouthStar CapitalNov 6, 2025
Thank you Glen! We’re glad to hear Victoria has been such a help and that you’ve had a great experience. We appreciate your feedback and look forward to continuing to support your business!
Brent C.
Lori has been great to work with.
Reply from SouthStar CapitalNov 6, 2025
Thank you! We’re so glad to hear Lori has been great to work with — we’ll be sure to share your kind words with her!
A Lied To C.
Unfortunately, we found SouthStar to be yet another financial lender that put us through the ringer, only to spend over a month on our account and have nothing to be solidified in the end. Brian appeared to be nice and straightforward at the beginning, offering a purchase order based line of credit approval to us after about two weeks of chatting. However, I found out that the "approval" wasn't real after signing all the documentation needed and trying to access our line of credit, and they continued to drag their feet on our account. Every time we spoke, there was yet another litany of documents and information that they requested that wasn't needed before our "approval". We are a small but growing business that needed a better way to manage cash flow in between $80k - $100k purchase orders that didn't lean into traditional loan rates as the current rates are insanely high, which he agreed on. Unfortunately, I cannot regain the time that was lost and should have moved on after the first two weeks of time wasting. Reviews seemed good, but I would steer clear if you have experience being mislead and taken advantage of as many other black owned businesses do, especially in 2023 after the rush of "support black businesses" completely died off.
