Average
Based on 573 reviews
VIMA Cosmetics3.8Honesty, pricing, process and quality scores appear once 5 customers have rated them.
VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Folks Told, with an average rating of 3.8 out of 5.
573 approved reviews, newest moderated first
Laura S.
Really good product and was delivered safe and not damaged
Reply from VIMA CosmeticsMar 8, 2026
Hello Laura, So glad to hear this! We’re really happy your order arrived safely and that you’re enjoying the product. That means a lot to us. Thank you for taking the time to share your experience and for supporting VIMA. 💛
Victoria J.
Purchased two bottles of the foundation with a free brush. The product falls well below what is stated. Feels like a very cheap moisturiser with a little tint. This product caused skin reaction which I sent pictures to prove. I asked to return it for a full refund as per their 100% no quibble guarantee. This is where it becomes laughable. Firstly they offer 50% or a store credit to for replacement product. No the product causes irritation. I thanked them for offer but outlined they promote 100% money back if not happy. They then claim that they only offer this back if the product colour doesn’t suit. As outlined it’s skin reaction which outweighs any issues with colour. I again outlined it’s false advertising and in the Uk (which they are not from) they are breaking the consumer right act 2015. In the early hours of the morning they then gave an 80% discount claiming the rest was for postage ((£10.46)Though apparently when you order it’s free delivery. I can’t be bothered to argue anymore with them as at least I got some money back. BUT I WILL NEVER DEAL WITH THIS COMPANY AGAIN!! Very Very DISHONEST. Stick with your other foundations if you want quality and no hassle. Update now as 17th April. The reply from them below is a load of rubbish. They have my order information and I have a trail of emails to prove their unprofessional business ethos. This company needs to learn the words HONESTY and INTEGRITY as they appear to have neither. Clearly shows how untrustworthy they really are.
Reply from VIMA CosmeticsApr 17, 2026
Hello Victoria, We're genuinely sorry to hear you experienced a skin reaction, and we want to be clear that this type of concern is always taken seriously by our team. That said, we have been unable to locate any order in our system linked to this review. We would warmly encourage you to reach out to us directly at vimacosmetics.com so we can look into this properly. Without a verified purchase from our store, we are unable to confirm that the product and experience described are connected to VIMA Cosmetics. We also want to gently note for anyone reading this: our money-back guarantee terms are published on every product page, and our support team follows those terms consistently across all customer interactions. We remain open to resolving this should you be able to provide your order details. VIMA Cosmetics 💖 Customer Support Team
Claire A.
here is yet another company that claims they delivered my order however i never received it. i asked for proof of delivery, picture, something; they cannot provide anything. i requested a refund.....zero response from the company. so i have no product AND i paid a decent amount of $ for no product. DO NOT BUY FROM THIS COMPANY they lie.
CompleteSavings M.
Bought the 3 pack primer but on opening 1 of them the pump doesnt work and there doesnt seem anywhere near as much in the jar as the others. Unfortunatley I had disposed of the other empty one and given the other to a friend so couldnt swap the top by the time i had realised it wasnt working and didnt seem full. Contacted Vima but they are not willing to do anything due to 30 days passing. Who on earth would use all the 3 multipack within 30 days. Had to send several emails before I received a reply. Wouldnt purchase again.
Reply from VIMA CosmeticsMar 17, 2026
Hello there, We’re sorry to hear about your experience. However, after carefully checking our system, we have not been able to locate any order under the details associated with this review, so unfortunately we cannot verify the purchase being described. For transparency, any concerns about product condition or packaging are normally addressed within the timeframe outlined in our policy so our team can properly investigate and provide a solution. This allows us to verify the item and ensure fairness for all customers. Our primers are filled according to strict manufacturing standards, and pump mechanisms can occasionally require a few presses to activate when first opened. That said, if a genuine defect is reported within the appropriate timeframe, our team always reviews the case and works with the customer to resolve it. If you did place an order directly through vimacosmetics.com, please feel free to contact us with your order number so we can properly locate the purchase and assist you further. We’re always happy to help once we can verify the order. Regards, VIMA TEAM
Ruth C.
I very sceptically tried Vima, really was a bit worried it would not be as good as promised…. I was wonderfully surprised. The foundation goes on white, I use my fingers to blend it in. As it’s going on it changes to my skin colour. It’s a perfect match. It gives great coverage, not heavy or tacky. It feels like I just have moisturiser on. I do like a light natural look so it is perfect for me. I’m converted totally. Highly recommend. Delighted to finally have found a product that suits me. It’s a bonus that it’s 100% natural and vegan. Could not be happier.
Reply from VIMA CosmeticsFeb 27, 2026
Hello Ruth, This is so lovely to read. Many women tell us they feel nervous at first when they see it go on white, so hearing that it blended into a perfect match and felt as light as a moisturizer means the world. That natural, comfortable coverage is exactly what we hoped to create. We are truly happy you found something that suits your skin and gives you that fresh, effortless look. Enjoy every drop! Regards, VIMA TEAM
Deborah E.
I love this product I tried so many and I broke out. So I was scared to try something new. Also because I have red patches in different spots no one could take care of it all. But this took care of everything matched my color and covered the red I haven't tried the primer because this does it all for me.
Reply from VIMA CosmeticsFeb 25, 2026
Hello Deborah, This is so wonderful to hear. We know how scary it can be to try something new after breaking out from other products, especially when you’re dealing with stubborn red patches that nothing seems to help. It means so much that the foundation matched your color and gave you the coverage you needed without irritation 💛 We also love that you’re getting such great results even without the primer. When something works beautifully on its own, that’s the best feeling. Thank you for trusting it with your skin and for sharing your experience. Stories like yours truly make our day! Regards, VIMA TEAM
Claire P.
Avoid as you do not get 100% money back guarantee, only 30% of cost and this is having to go back and forth on email. They want to avoid abuse of product, well I am offering to return for money back. If you attempt to get a refund for product, then be prepared to give step by step of your skin care routine, what you use and a video of you applying product so they can assess. I mean seriously never heard such crap. I have brought foundations online previously and never had an issue with refund if needed. This product may suit some but clearly this company does not appreciate people’s skin is not the same. Never again
Reply from VIMA CosmeticsMar 3, 2026
Hello Claire, We’re genuinely sorry to read that you feel this way. That’s never the experience we want anyone to have. At the same time, for transparency, we have not been able to locate an order under your name, email, or details provided. We always investigate concerns thoroughly before responding, and without an order linked to our system, we are unable to verify the interaction or the refund request being described. To clarify for anyone reading: Our 100% Money-Back Guarantee applies within the stated period and does require basic verification when a product has been opened. This may include simple photo or video confirmation so we can assess concerns properly. This is not limited to colour matching. It also helps us evaluate texture, finish, application method, and product condition. These steps exist to prevent policy abuse and to keep things fair for all customers. If a customer prefers not to complete the verification process or does not wish to return the product as outlined in the policy, a full refund cannot be processed. In some cases, as a goodwill gesture, we may offer a partial refund instead. That is not a replacement for the guarantee, but an alternative resolution when standard return conditions are declined. We absolutely understand that makeup is personal and may not work for everyone. However, we do stand by the quality of our formula and by the fairness of our policies, which are clearly stated prior to purchase. If this review relates to a legitimate order placed directly through vimacosmetics.com, we invite you to contact us with your order number so we can properly investigate and assist. We are always willing to help when we’re given the opportunity to review a verified purchase. Warmly, VIMA TEAM
Tania A.
Easy to order and kept up to date with the shipping. Very happy with it, felt nice going on, light as I do not like heavy foundations. Lasted all day even with the Queensland humidity, without feeling like it was coming off. Very happy with this product.
Reply from VIMA CosmeticsFeb 17, 2026
Hello Tania, Thank you so much for your lovely feedback! We’re so happy to hear that ordering was easy and that you felt well-informed throughout the shipping process — that peace of mind really matters. It means a lot to know the foundation felt light and comfortable while still lasting all day, even in Queensland humidity (that’s a tough test!). We designed it to give breathable coverage that stays put without ever feeling heavy, so your experience is exactly what we hoped for. We’re truly grateful you chose VIMA and that you’re enjoying the product. With love, VIMA Cosmetics
