Reply from ViralHogMar 1, 2020
Hi Dan - We appreciate your thoughtful comments. Some of what you described doesn't match our policies, so I'd like to clarify a few items:
We acquire rights, not ownership (our licensors continue to own their videos), and we do allow our clients to continue using their videos on their own properties. If we gave you the impression you could not, I apologize for any confusion.
When the rights someone chooses to sell us are exclusive, by definition we cannot allow them or others to sell competing licenses. We rely upon those rights as we invest heavily in promoting and protecting the content, and disregarding the exclusivity damages our ability to maximize revenue for both ViralHog and our client.
We have every motivation to maximize revenue through monetization and license sales because we only profit when our client does. We have paid millions of dollars to licensors over the years, and believe we have the highest average payouts in the industry. That said, there are natural limitations. Each platform has different terms of service with which we must comply, and no matter how aggressively we pitch content, we cannot always guarantee it will sell well. Rest assured we are on the same page as our customers and we continuously promote their videos, which often will result in revenue months after signing.
ViralHog takes pride in not only being open and transparent, but highly engaged and accessible in answering questions or concerns, so if you are willing to reach out to us, our support staff will take as much time as needed to leave you satisfied. This includes taking any feedback regarding our interface or any other suggestions for improvements. We put you first. Thank you for your understanding.
