Reply from Wren Climate, PBCFeb 23, 2022
Hi Pascal,
I'm sorry you came away from your experience using Wren feeling upset. Our intention is to present your carbon footprint in the context of other people in your country, as well as a few other benchmarks like the world average and U.S. average (as you mentioned).
Beyond that, we try and stay as neutral as possible in the presentation of your carbon footprint.
Our perspective on the individual carbon footprint is this:
For some who are beginning to wrap their minds around the abstract concept of climate change, starting with their footprint as a reference point can be very useful.
However, it is not a perfect tool, and for some who are farther along in their climate journey, focusing on your carbon footprint can be less useful or even unnecessary.
If you are interested in reducing your footprint, we recommend focusing on a specific category (diet and transportation are common places to start), and picking a few lifestyle changes to make that address those areas. We offer some free tools to help users stick with new climate habits and even learn more about other areas of systemic change, like pushing for climate policy.
If you are interested in taking action and funding climate solutions, we recommend the Wren subscription which funds a mix of carbon offset, policy, and conservation projects.
And lastly, if you are confused or frustrated during your onboarding experience, we always have one of our team members on call to answer your questions via live chat :)
- Ben