Honesty, pricing, process and quality scores appear once 5 customers have rated them.
About By Winona
Janet's Winona Story: Finding Energy and Balance at 54Explore All SymptomsIs HRT For Me?Join A Live Q&AOur missionAt Winona, it’s our goal to take the confusion out of menopause and help women get the solutions they need. We are a telehealth company that aims to empower, educate, and treat women throughout the entirety of their menopause journey. We offer doctor-prescribed, bioidentical hormone replacement therapy that is backed by science and shipped directly to your door. How it worksFirst, we’ll gather your medical history to determine safety and eligibility. After you complete the onboarding process, we’ll connect you with a doctor in your state. The doctor will review your onboarding answers and prescribe personalized treatment accordingly. You’ll be able to message your doctor with questions or concerns anytime, directly through our platform. Once your doctor prescribes your medication, you will typically receive it within 2-5 business days. Join the women's groupRead the journalWhat is HRT?Hormone fluctuations are part of every woman’s life; from puberty to menopause, hormones spike and wane. As women enter the menopause transition in their late 30s and early 40s, estrogen, progesterone, and testosterone begin to steadily decline, creating challenging symptoms.There are over 100 symptoms associated with declining hormones in the menopause transition, some of the most common including hot flashes, mood swings, and vaginal dryness. Hormone Replacement Therapy (HRT) is a prescription treatment used to boost hormone levels, by replenishing the estrogen, progesterone, and testosterone that diminish over time. At Winona, we only use plant-based, bioidentical hormones that are identical in molecular structure to those made naturally in your body.If you’re feeling overwhelmed by menopause symptoms, you’re not alone. Winona’s board-certified physicians are available to listen to your concerns and design a personalized HRT plan just for you. Read all about HRT. What is
By Winona (bywinona.com) has 8,255 customer reviews on Folks Told, with an average rating of 4.6 out of 5.
Was suffering with hormone related tendonitis in my hip and shoulder. Within a month of winona my symptoms were gone. No hot flashes. I was no longer irritable. I love it
Reply from By WinonaJun 24, 2026
Thank you for sharing your experience! We’re so glad to hear that you’ve experienced such meaningful improvements since starting treatment. It’s wonderful to know that your symptoms improved, your hot flashes resolved, and that you’re feeling more comfortable and like yourself again.
Thank you for trusting Winona with your care and for taking the time to share your feedback. We’re grateful to be part of your health journey!
SR
Sarah R.
So disappointing
So dissapointing.
When my "doctor" reached out for a check in, I let her know the issues I was having with my prescriptions.
Instead of offering to help or adjust - she cancelled all of my prescriptions.
Reply from By WinonaJun 24, 2026
Thank you for sharing your feedback. We're sorry to hear about your experience and understand how frustrating that situation must have been.
Our goal is always to provide supportive, individualized care and clear communication. We would appreciate the opportunity to review what happened and better understand your concerns. A member of our Patient Care team would be happy to assist you and help address any questions regarding your treatment plan and prescriptions.
Thank you for bringing this to our attention.
KM
Kaprial M.
I have not noticed any changes since…
I have not noticed any changes since starting HRT
Reply from By WinonaJun 24, 2026
Thank you for sharing your feedback. We're sorry to hear that you haven't noticed any changes since starting HRT.
Response times and results can vary from person to person, and sometimes treatment adjustments are needed to achieve the desired outcome. We encourage you to reach out to your doctor through the patient portal to discuss your experience and determine whether any changes to your treatment plan may be appropriate.
We appreciate you taking the time to share your thoughts and allowing us to be part of your care journey.
CZ
Carrie Z.
Very satisfied with results so far!
Very satisfied with results so far!
Reply from By WinonaJun 24, 2026
Thank you for your feedback! We’re so glad to hear that you’re very satisfied with your results so far.
We appreciate your trust in Winona and are grateful to be part of your care journey. Thank you for taking the time to share your experience!
NZ
Nicolette Zahner D.
I cannot recommend Winona based on my…
I cannot recommend Winona based on my experience.
I signed up because Winona appeared to offer an affordable and convenient way for women to access HRT without insurance, lengthy wait times, or multiple doctor appointments. As someone who was struggling to get timely care, that was incredibly appealing.
Before starting treatment, I informed the physician that I had previously been instructed to discontinue hormonal birth control due to abnormal bleeding and multiple menstrual cycles per month. After discussing the risks and benefits, I was prescribed a 3-month supply of HRT cream and charged $219 upfront.
Within weeks of starting treatment, I began experiencing prolonged bleeding. When I contacted the physician, I was told this could be normal during the adjustment period and was instructed to continue treatment. Five days later, after the bleeding became extremely heavy and required changing sanitary products hourly, I contacted Winona again. At that point, I was instructed to stop the medication immediately and seek in-person medical care.
To be fair, the physician was responsive and generally replied quickly. However, the interactions felt clinical rather than patient-focused. There was little empathy regarding the severity of what I was experiencing or the difficulty of obtaining in-person care without insurance.
My biggest concern is Winona's business model.
The company repeatedly stated that my prescription was "customized" and "tailored" to my individual needs. However, when I experienced a significant adverse reaction, there was no discussion about adjusting the dosage, modifying the treatment plan, or trying an alternative approach. Instead, I was simply told to stop taking the medication and find a local doctor. That left me questioning how personalized the treatment truly was.
I was also concerned by the pricing structure. I paid $219 upfront for three months of medication, but my medical records reflected a prescription value of approximately $73 (per month? This was not clear). While I understand companies have operating costs beyond the medication itself, the markup felt excessive, especially when I was instructed to discontinue treatment after only about one month.
What frustrated me most was that when I requested a refund for the two unused months, Winona initially refused, citing pharmacy policy. In other words, I was told to stop using the medication but was still expected to absorb the cost of treatment I could no longer use.
Only after multiple complaints and my stated intention to leave reviews and file reports did Winona issue a "courtesy" refund for the unused portion.
I understand that all medications carry risks and that side effects can occur. My criticism is not that HRT caused a problem. My criticism is that the company appears structured to make obtaining HRT extremely easy while requiring patients to assume most of the financial risk if treatment doesn't work out.
The convenience of the platform is real, and I can see why many women use it. However, based on my experience, the emphasis felt more focused on selling multi-month subscriptions than on ongoing patient care and satisfaction.
Winona ultimately refunded the unused portion and canceled my account, which I appreciate. However, the process left me feeling that revenue came before patient outcomes, and I would not use the service again.
Reply from By WinonaJun 24, 2026
Thank you for sharing your detailed feedback, Nicolette.
We are truly sorry to hear about your experience with us, as that is not what we aim to provide.
We understand how difficult it can be to face unexpected health challenges when starting something new, especially when you are seeking relief from menopause symptoms.
However, it is important to acknowledge that hormone replacement therapy is not an exact science.
Because every woman’s physiology and health history is unique, there are, unfortunately, no guarantees that a specific treatment will work, or that a woman will not experience adverse reactions.
Our goal is always to provide personalized, tailored care, but this process often involves a period of adjustment.
Based on your review, our Winona doctor provided appropriate guidance throughout your interactions, ultimately prioritizing your immediate health and safety by instructing you to stop the medication and seek in-person care when your symptoms persisted.
This is standard, responsible medical practice for any health care entity or provider when a treatment is not being tolerated well.
We are truly sorry that this treatment did not provide the outcome you were hoping for.
We can confirm that your account is canceled, and we sincerely wish you the very best in your health journey as you seek alternative care.
TE
Teri
I do not wish to continue with…
I do not wish to continue with treatment. Please do not bill me again or send another shipment
Reply from By WinonaJun 24, 2026
Thank you for letting us know. We understand your request to discontinue treatment and stop future shipments and billing.
A member of our team will be reaching out to you to assist with your account and ensure your request is addressed. We appreciate the opportunity to have been part of your care journey and wish you all the best.
KM
Katie M.
A whole new Woman ❤️
Everything is better after 3 months of being on Winona… I’m so thankful to have found HRT.
Reply from By WinonaJun 24, 2026
Thank you for sharing your experience! We’re so glad to hear that you’re feeling so much better after three months of treatment and that HRT has made such a positive difference in your life.
Thank you for trusting Winona with your care. We’re grateful to be part of your journey and appreciate you taking the time to share your feedback!
SA
Sandy
Easy streamlined but expensive
Experience is streamlined and wasy bit could do with a cheaper option to continue further. I feel great but would like to explore other companies for financial reasons.
Reply from By WinonaJun 24, 2026
Thank you for sharing your feedback. We’re glad to hear that you found the experience streamlined and easy to use and that you’re feeling great on your treatment.
We understand that cost is an important factor when considering long-term care and appreciate your honest feedback. Thank you for giving Winona the opportunity to be part of your health journey, and we wish you continued success in finding the option that works best for your needs.
