Reply from Pancham | Fitness Business GrowthOct 1, 2026
Scott, we appreciate you sharing your experience and want to clarify a few important points for anyone reading this review.
First, regarding the guarantee, there was a misunderstanding about the terms. The guarantee you signed up under was based on 2X ROI, not a guaranteed 50 new members in 90 days. However, in an effort to prioritize your satisfaction, we agreed to honor the 50 in 90 expectation anyway and extended the guarantee period by an additional month.
Regarding the $6,000 payment, you selected the $1 at sale setup, with the remaining payment scheduled for 14 days later. Our sales team explained that the payment structure could be adjusted if you changed your mind, but we did not receive a request to change the arrangement before the payment was processed.
There was also no bait-and-switch with the offer. The initial offer was one you chose to run despite our recommendation for a lower-barrier offer. When the data showed that offer was not generating the lead volume we wanted, we recommended alternatives such as 4 Weeks for $99 or a short free trial. You ultimately chose to take greater control over the offer and creative direction, which we respected.
There were also several factors throughout the engagement that affected campaign execution. Your team took over lead nurturing during the campaign, there were changes to your offer and creative direction, and the advertising account experienced multiple payment errors and periods where campaigns could not run. Our team continued working through these issues and communicating recommendations based on the data.
Our account records show that by September, we had generated 24 leads, 10 bookings, and 5 shows. When the offer was changed in October, we generated another 10 leads after the change, although at a higher CPL than we wanted. We were transparent about that performance at the time and continued working to improve it.
We understand that the results ultimately did not meet your expectations, and we take responsibility for the fact that the campaign did not reach the level of performance either of us wanted. However, we don't believe the characterization that we simply changed the offer because we “knew we couldn't produce leads,” or that the guarantee was represented as a guaranteed 50 members, accurately reflects the engagement.
We also made efforts to find a resolution, including offering 60 additional days of service at no charge or a $2,000 partial refund. You chose the partial refund, and we honored that resolution.
We’re sorry the partnership ultimately didn't work out as hoped, but we stand behind the transparency of our process, the recommendations we made, and the efforts our team made throughout the engagement.
