Excellent
Based on 925 reviews
KURU Footwear4.5Honesty, pricing, process and quality scores appear once 5 customers have rated them.
KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Folks Told, with an average rating of 4.5 out of 5.
Showing 776 reviews with 5 stars · Clear filters
Anne C.
Excellent customer service and communication!
Reply from KURU FootwearSep 11, 2026
We’re so glad to hear you had such a positive experience with our GURU team! Excellent communication and customer service are what we strive for, and we truly appreciate you taking the time to recognize our team.
Jp
The person who answered was cheerful and super helpful
Reply from KURU FootwearSep 11, 2026
We’re so glad to hear you had such a positive experience with our GURU team! We love knowing our team members are able to bring a little cheerfulness and helpfulness to every interaction. We’ll be sure to pass along your kind words!
Marcus A.
A positive experience from start to finish, ordered one pair of shoes. Didn't really care for them, sent them back. Thought I'd give him another try. Got a second pair of shoes? They just weren't for me. The company followed up on their promise, refunded me my money after I sent the shoes back. Finally, a company that stands behind our guarantee.
Reply from KURU FootwearSep 11, 2026
We love hearing that your experience was positive from start to finish, even though neither pair turned out to be the right fit for you. Thank you for giving KURU a second try and for recognizing our commitment to standing behind the 91-day Heel Better Guarantee. Finding the right shoe isn’t always a one-size-fits-all experience, but making the return process easy and honoring our promise is something we take seriously. We truly appreciate your thoughtful feedback and your kind words about our team!
Kim D.
I loved that I was able to talk to a real human who was very easy to understand and pleasant to talk with. He was very helpful and made sure I had everything I needed before getting off of the phone with me.
Reply from KURU FootwearSep 10, 2026
It’s wonderful to hear that you had such a positive experience with our GURU team! Being able to connect with a real person who is friendly, easy to understand, and genuinely takes the time to make sure you have everything you need is exactly the kind of service we strive for. We’ll be sure to pass along your kind words to our team!
Georgianna H.
I have been very impressed with the quality of both product and customer service from KURU. Wearing my KURU Atom 2 shoes daily has greatly decreased the pain from my heel spur and hip bursitis; I actually bought a second pair so that I could put one in the wash while wearing the other. (NOTE: Nowhere do they recommend machine washing, but in my experience, they wash beautifully after treatment with a pre-wash product, and they still look brand new after several washings. Of course this style has no suede or leather, and I use cool water, delicate setting, and then let them air-dry overnight.) Their customer service has also exceeded my expectations. The contact personnel are always polite and friendly - on the phone and on chat - even when dealing with multiple returns. (I tried a couple of other styles before settling on Atom 2.) KURU has my heart, I mean, my feet!
Reply from KURU FootwearSep 10, 2026
We absolutely love hearing that your ATOM 2s have made such a meaningful difference in your comfort, and we’re thrilled you found the style that works so well for you! It’s also wonderful to hear that our GURU team has consistently exceeded your expectations. “KURU has my heart, I mean, my feet!” definitely made us smile. We do want to gently caution against washing your shoes in a washing machine, though. While we’re happy to hear yours have come through the process looking great, machine washing isn’t something we recommend, as it can affect the materials, adhesives, and overall construction of the shoes. We recommend following our care instructions to help keep your KURUs in their best condition. Thank you for being such a loyal customer and for sharing such thoughtful feedback about both our shoes and our team. We’re so glad to have your feet in the KURU family!
jason R.
I have enjoyed my previous order of two pair of Kuru shoes. Today I ordered a third pair, and paid for expedited shipping. I wasn’t sure from the shipping email if the faster shipping was confirmed, but the online agent confirmed I should receive it be Friday.
Reply from KURU FootwearSep 8, 2026
We love hearing that your first two pairs have treated you well enough to bring a third pair into the KURU family! It’s great to know our online team was able to clear up the shipping question and confirm your expedited delivery should arrive by Friday. We hope your newest pair is another favorite!
Mary
The ease with which an exchange was acceptable and the process involved.
Reply from KURU FootwearSep 8, 2026
We’re glad the exchange process was simple and hassle-free for you! Making an exchange should be easy, and we’re happy we could make the process as smooth as possible. We hope your new pair is a perfect fit and keeps you feeling good on your feet!
Sharnie
I have worn at least three styles of Kurus. This style was causing problems in the toe area of my left foot so I decided to return them. Your representative was helpful and congenial in facilitating my return. It was picked up by Fed Ex this morning. I will be purchasing another pair in a different style. Thank you.
Reply from KURU FootwearSep 4, 2026
We’re glad our GURU team was able to make your return easy and provide such a helpful, friendly experience. We’re sorry this particular style was causing discomfort in your toe area, but we’re happy to hear you’re planning to give another KURU style a try! With three styles already in your KURU lineup, we hope the next pair becomes another favorite.
