Reply from Noun NaturalsJul 26, 2026
Adam, twelve orders and the whole family on it. Thank you, sincerely.
Glad you felt the shipping difference. We moved warehouses because of our growth over the last few months and we're back on the East Coast. Orders in before 4:00 p.m. Eastern ship the same day.
Now the detangling, because you landed on the thing I'm proudest of. The conditioning agent we use is called AminoSensyl HC, an amino lipid derived from plant amino acids and brassica. It carries a positive charge, so it binds to the hair where it's most damaged, lays the cuticle flat, and cuts the friction between strands. That's the comb-through you're feeling after the shower, and it's why it works on your daughters' hair as well as yours! (:
What's notable is what it replaces. Most conditioners, salon lines included, get their slip from quats and silicones. Effective and cheap, but not plant derived and not biodegradable. AminoSensyl is 100% naturally derived, COSMOS approved and readily biodegradable!
Customers flagged the detangling before we ever claimed it, so we're putting the formula through combability testing to back it with data. Reviews like yours are why.
Grateful to have your family with us.
Steven
