Reply from Slø - not fast fashionFeb 14, 2025
Hey Paige,
We completely understand your frustration, and we’re really sorry for everything you’ve been through. You waited far longer than you ever should have, and that’s on us.
We made some serious mistakes over the past year—growing too fast, facing unexpected roadblocks, and getting caught in an operational and investor nightmare that slowed everything down. We should have handled it better. And while that’s no excuse for how long you waited or how impersonal our responses may have felt, we want to be upfront about what happened—and take full responsibility for it.
Your refund has now been processed, and while that doesn’t erase the frustration and disappointment you’ve felt, we do hope it at least brings some closure.
Slø started as a passion project—just a small team trying to change the way fashion works, making high-quality, ethical, made-to-order jeans that actually fit. And at the beginning, it was incredible—our launch was one of the biggest in US fashion history, and thousands of people believed in us. But with that momentum came challenges. We had to build our own factory, overhaul production, and restructure everything from the ground up. It wasn’t easy, and along the way, we lost sight of what mattered most: the trust of our customers.
That’s why we’ve spent the last several months fixing everything—getting back to what made Slø special in the first place. Orders now ship on time, our team is fully in control, and we’re committed to radical transparency. No more corporate nonsense, no more delays, just great jeans and a brand you can trust again.
We know this doesn’t change your experience, and we wouldn’t expect you to give us another chance—but if you ever do, we promise you’ll see a completely different Slø.
Thank you for giving us a chance in the first place, even if we didn’t live up to what we promised you. If there’s anything else we can do to make things right beyond the refund, please don’t hesitate to reach out.
Wishing you all the best,
Ralph & the whole Slø team