Reply from Slø - not fast fashionAug 2, 2024
Dear Ellen,
I'm Ralph, COO for Slø, and I want to personally address your concerns and disappointment. Your detailed account of your experience is both illuminating and deeply troubling.
First, let me apologize for the series of failures you've experienced - from production delays to quality issues, sizing inaccuracies, and the frustrating return process. You're right; this is not the concept we envisioned, and we've clearly fallen short on multiple fronts.
I joined Slø in January because I believe in our mission to revolutionize personalized fashion. The reality is, we're attempting something that no one else in the industry is doing, precisely because it's incredibly challenging. We're not just creating a new product; we're pioneering an entirely new production process for fashion, backed by custom software. This journey has been filled with blood, sweat, and tears as we navigate uncharted territory.
Every step, from fabric selection to measurement systems to final delivery, has been a learning experience, often with unforeseen complications. We're striving to transform the fashion industry from a resource-intensive nightmare into a sustainable, personalized alternative. When we get it right - and we will - it has the potential to change the entire industry.
However, these challenges do not excuse the poor service you've received. The lack of proactive communication, the long waits between responses, and the failure to deliver on promises are unacceptable. It's precisely why I'm here.
Here's what we're doing to address these issues:
1. I'm currently living at our factory in Istanbul along with Kristian, overseeing a complete overhaul of our production process. We're sleeping here and working here, addressing fabric quality, fit accuracy, production, and fulfillment speed.
2. We're revamping our measurement system to ensure precise fits, reducing our reliance on elastane and focusing on true customization.
3. We're implementing a new customer service system with mandatory regular updates and a 24-hour response time.
4. We're overhauling our return and remake process to be swift and hassle-free.
I'm happy to report that these operational transformation projects have already shown significant success. We're seeing marked improvements in production accuracy, speed, and quality control.
To make amends for your poor experience, I'd like to offer you:
- A full refund of your original order
- A complimentary pair of our new V6 Jeans from our upcoming investor-only launch in August (21-day delivery guaranteed).
- A 35% lifetime discount on all future Slø made-to-order products.
I understand if you're skeptical about giving us another chance. That's why, if you're willing, I'd like to personally oversee the production of your new pair of jeans and keep you updated throughout the process. This is an opportunity for us to demonstrate the success of our new systems and regain your trust.
Your detailed feedback has been invaluable in driving these changes. If you have any questions or concerns, please don't hesitate to reach out to me directly at [email protected].
Thank you for your honesty and patience. I sincerely hope you'll allow us the opportunity to show you the Slø we've always aimed to be.
Best regards,
Ralph de Lisle
Chief Operating Officer, Slø